The burgeoning interest in independent watchmaking brands has created a landscape where connecting with the artisans behind these coveted timepieces has become an increasingly challenging endeavor. For collectors and enthusiasts, the path to meeting esteemed watchmakers often involves significant effort, requiring meticulous planning and often, a considerable amount of luck. However, a unique event in Singapore aims to demystify this exclusivity, offering an unparalleled opportunity for direct engagement with the pioneers of independent horology. IAMWATCH, returning from November 12 to 15 at the Singapore Edition, promises an immersive experience where the line between creator and admirer blurs, fostering genuine connection and appreciation for the craft.
The Genesis and Evolution of IAMWATCH
IAMWATCH, conceptualized as a platform to celebrate and elevate independent watchmaking, first debuted to significant acclaim. The inaugural event, held in 2024, was described by attendees as a deeply personal and curated experience, reflecting the intimate nature of the brands it showcases. Unlike sprawling, commercialized watch fairs that often feature vast corporate booths and overwhelming crowds, IAMWATCH adopts a more focused and intimate approach. It transforms a grand venue into a shared space where the world’s most sought-after independent watchmakers converge, making their expertise and creations accessible in a remarkably direct manner.
The vision for IAMWATCH was spearheaded by a collective of passionate individuals and organizations dedicated to the independent watchmaking scene. A key player in its organization is The Hour Glass, one of the world’s leading luxury watch retailers. Michael Tay, the Managing Director of The Hour Glass, has been a long-standing advocate for independent watchmaking, dedicating significant personal and professional energy to championing these artisans. His deep understanding and unwavering support have been instrumental in shaping IAMWATCH into the distinctive event it is today. This commitment is reflected in the event’s ethos, which prioritizes direct interaction and a shared passion for the art of watchmaking over purely commercial objectives.
An Unprecedented Assembly of Horological Icons
The caliber of watchmakers and industry figures consistently drawn to IAMWATCH is a testament to its unique appeal. The event’s format is deliberately designed to facilitate intimate conversations, allowing attendees to engage directly with the masterminds behind some of the most innovative and exclusive timepieces in the world. This year’s roster continues this tradition, promising encounters that were once the stuff of horological dreams.
Imagine walking into a room and finding Rexhep Rexhepi, the visionary behind the critically acclaimed Akrivia, in conversation with Max Büsser, the charismatic founder of MB&F. In close proximity, one might observe Kari Voutilainen, revered for his exquisite finishing and proprietary movements, examining a watch belonging to Jean-Claude Biver, a titan of the watch industry whose influence spans brands like Omega, Blancpain, Hublot, and TAG Heuer. Meanwhile, Jean Arnault, representing the younger generation of leadership at Louis Vuitton Moët Hennessy (LVMH), could be seen perusing watches from Trilobe, a brand known for its avant-garde display of time.
The collaborative spirit extends to a nearby gathering where Rémy Cools, Theo Auffret, Gaël Petermann, and Florian Bédat – all recognized for their emerging talents in independent watchmaking – are likely discussing their latest creations, their watches in hand. This dynamic interplay between established legends and rising stars creates an unparalleled ecosystem for knowledge exchange and inspiration.
The list of participating watchmakers and brands underscores the event’s prestige. Beyond those already mentioned, attendees can expect to encounter luminaries such as Roger Smith, the sole watchmaker on the Isle of Man; Andreas Strehler, celebrated for his complex and intricate mechanisms; the master watchmakers from Krayon; representatives from Chopard, a brand known for its haute horlogerie and commitment to independent watchmaking initiatives; and figures associated with historic names like Daniel Roth and Gerald Genta, whose legacies are now under the LVMH umbrella. Urban Jürgensen, Gregory Proz, Aubert & Ramel, Sylvain Pinaud, and Reuben Schoots are also slated to be present, further enriching the tapestry of independent watchmaking. Even Takashi Murakami, the renowned contemporary artist known for his vibrant and playful aesthetic, will be in attendance, signaling the broad appeal and cross-disciplinary connections that IAMWATCH fosters. The sheer density of talent at IAMWATCH is so profound that the list of confirmed attendees requires significant space, with the official website providing an exhaustive catalog of over 45 announced watchmakers.
An Intimate and Accessible Horological Experience
One of the most distinctive aspects of IAMWATCH is its departure from the conventional watch fair model. Instead of navigating through large exhibition halls filled with commercial displays and bustling crowds, attendees are welcomed into a single, thoughtfully curated space. This environment is designed to be intentionally low-pressure, encouraging genuine interaction and allowing for unhurried conversations. The Singapore Edition, held at the luxurious Singapore Edition hotel, provides a sophisticated backdrop for this unique gathering.
The relaxed atmosphere is further amplified by a refreshingly casual dress code, often described as "resort casual," and the permissive attitude towards "double-wristing" – wearing two watches simultaneously, a common practice among passionate collectors. Attendees are not required to wear an independent watch to gain entry, ensuring that the event is welcoming to all who share an appreciation for fine watchmaking, regardless of their current collection. This inclusive approach democratizes access to a world often perceived as highly exclusive.
For many, the opportunity to meet these watchmakers in person is a dream come true. The author’s personal experience at the previous IAMWATCH event highlights this sentiment, emphasizing the value derived from engaging with the people behind the watches, even when the financial means to acquire their creations may be limited. The ability to learn directly from these artisans, to understand their inspirations, challenges, and philosophies, offers a profound level of enrichment that transcends the material value of the timepieces themselves.
Beyond the Booths: Talks, Discussions, and Shared Knowledge
IAMWATCH is more than just an exhibition; it is a hub for dialogue and knowledge exchange. Throughout the weekend, a series of talks and panel discussions are scheduled, offering attendees deeper insights into the world of independent watchmaking. These sessions provide a platform for watchmakers to share their experiences, discuss industry trends, and engage with the audience on a more intellectual level.
The author, for instance, is slated to participate in a panel discussion with several young independent watchmakers. This session will explore their shared journey through the same specialized watchmaking school, Lycée Edgar Faure in Morteau, France, raising questions about the curriculum and the environment that fosters such talent. Such discussions are invaluable for understanding the future trajectory of independent watchmaking and the educational pathways that shape its next generation.
While the full program of events is still being finalized, the caliber of the announced watchmakers suggests that the talks will cover a wide range of topics, from the intricacies of movement design and finishing to the business challenges and artistic motivations driving independent brands. The presence of the Phillips auction house team also indicates potential discussions on the secondary market and the long-term value of independent timepieces.
Implications and the Future of Independent Horology
The success and growing popularity of IAMWATCH signal a significant shift in the watch enthusiast landscape. The event’s emphasis on direct engagement and personal connection addresses a growing desire among collectors to move beyond transactional relationships with brands and to connect with the human element of craftsmanship. This trend is particularly pronounced in the realm of independent watchmaking, where the story, the passion, and the vision of the individual maker are often as compelling as the product itself.
The implications of IAMWATCH extend beyond individual encounters. By bringing together such a diverse and influential group of watchmakers, the event fosters a sense of community and collaboration within the independent sector. This can lead to new ideas, shared best practices, and a collective advancement of the craft. Furthermore, by making these artisans more accessible, IAMWATCH contributes to the broader appreciation and understanding of independent watchmaking, potentially broadening its appeal to a wider audience.
For enthusiasts who travel for horological events, IAMWATCH in Singapore offers a compelling reason to visit the vibrant city-state. It represents an opportunity to combine travel with a deeply rewarding passion, potentially even serving as a strategic option for those looking to maximize airline mileage at the end of the year. The event’s unique blend of exclusivity and accessibility, coupled with the unparalleled concentration of talent, ensures that IAMWATCH continues to be a cornerstone event for anyone serious about the art of independent watchmaking. The anticipation for the November gathering is palpable, promising another unforgettable chapter in the ongoing narrative of horological excellence.
