The 3D printing industry is buzzing with significant developments this week, as ATLIX rebrands its additive manufacturing (AM) portfolio under the new xBUILD identity and strengthens its leadership team with strategic executive appointments. Concurrently, Additive Willmann is bolstering its quality management for industrial metal AM through a partnership with amsight, while Bambu Lab continues its commitment to enhancing cybersecurity and privacy. The week concludes with America Makes and NCDMM announcing EWI as the winner of a substantial project call aimed at advancing quality assurance in additive manufacturing.
ATLIX Reimagines its AM Portfolio with the xBUILD Identity
ATLIX, formerly known as TRUMPF Additive Manufacturing, has officially launched a comprehensive rebranding of its additive manufacturing portfolio, introducing the unified identity “xBUILD.” This strategic move signifies a pivotal moment in the company’s evolution since its establishment as ATLIX, reflecting its commitment to a cohesive and forward-looking vision for industrializing additive manufacturing. The former TruPrint industrial product family has now been consolidated under the xBUILD umbrella, featuring a redesigned graphic interface across the build chamber for its four core systems: xBUILD 1000, xBUILD 2000, xBUILD 3000, and xBUILD 5000.
The new nomenclature, xBUILD, is deeply integrated into ATLIX’s broader “xWORLD” ecosystem. The prefix “x” is designed to represent the convergence of application, expertise, and technology, underscoring ATLIX’s holistic approach to AM solutions. The “BUILD” component directly addresses the high-quality, scalable production capabilities inherent in their advanced printing systems. While the visual identity has been modernized, ATLIX assures that the underlying reliability, performance, and quality standards that customers have come to expect remain unchanged. This unified product identity is poised to streamline market perception and pave the way for future advancements within the company.
Marino Ferrarese, Head of Sales and Marketing at ATLIX, expressed optimism about the company’s trajectory. "Since the launch of ATLIX, we have had a very positive year, with strong customer confidence and growing interest in our company and our international vision for industrializing additive manufacturing," Ferrarese stated. "The new product names and visual identity reflect the evolution of ATLIX as a company. We are increasingly recognized for the reliability and quality of our products, and we are now focused on expanding into new markets and strengthening our international presence."
The re-energized xBUILD portfolio will be showcased to the public at key industry events. Attendees at IMTS in Chicago next week can visit ATLIX at booth #338365 in the South Building, Level 3. Further international exposure will follow at Formnext in Frankfurt this November, where ATLIX will be exhibiting at Stand 12-D99. These platforms will provide valuable opportunities for potential clients and partners to engage with the new branding and explore ATLIX’s advanced additive manufacturing solutions.
Strategic Executive Appointments to Fuel ATLIX’s Global Growth
In parallel with its brand transformation, ATLIX has made significant executive appointments designed to bolster its global growth strategy and operational capabilities. Charlie Grace has been appointed as President of ATLIX Inc. and will also serve as Chief Revenue Officer (CRO) and a Member of the Management Board for ATLIX globally. Grace brings over two decades of extensive leadership experience in industrial technology and additive manufacturing, most recently holding key positions at Nikon SLM North America. In his previous role as Chief Commercial Officer and President/GM of Nikon SLM North America, he was instrumental in leading the company’s go-to-market strategy for metal AM and consistently drove revenue growth. His expertise in global operations, strategic execution, sales productivity, and profitability optimization is expected to be a significant asset to ATLIX. As CRO, Grace will oversee Sales, Services, and Technical Service functions at the group level, while also leading ATLIX Inc. in the United States and contributing to the company’s strategic direction as a Management Board member.
Complementing these appointments, ATLIX is also strengthening its presence in the Asia-Pacific (APAC) region with the recruitment of Christopher Schmitz as Sales Area Manager APAC. Schmitz’s prior role as Head of Consulting – Additive Manufacturing, APAC at EOS (Additive Minds) for nearly five years provides him with deep market insight and a proven track record in the region. ATLIX views the APAC market as a critical growth frontier, recognizing its status as one of the fastest-expanding global markets for metal AM. The establishment of a dedicated sales team for this region, spearheaded by Schmitz, underscores ATLIX’s commitment to capitalizing on this potential. At EOS, Schmitz was instrumental in helping clients translate AM opportunities into scalable, serial applications, particularly within the aerospace and advanced manufacturing sectors. His extensive experience in both the AM industry and the specific dynamics of the APAC region is anticipated to be invaluable for ATLIX’s expansion efforts.
Additive Willmann Enhances Industrial Metal AM Quality Management with amsight Partnership
In its pursuit of excellence in industrial metal additive manufacturing, German service provider Additive Willmann has partnered with amsight, a fellow German company specializing in production-level quality management (QM) software. This collaboration is set to significantly enhance Additive Willmann’s ability to provide robust quality assurance throughout the entire production lifecycle, moving beyond fragmented, post-production data collection. The partnership focuses on establishing a digital quality backbone for AM production, seamlessly integrating data from process parameters, powder characteristics, machine performance, post-processing steps, and inspection results at the individual part level.
Additive Willmann, renowned for its application-oriented solutions and comprehensive support from initial concept to finished components—encompassing materials, process development, QM, and 3D printing expertise—will leverage amsight’s capabilities to streamline operations. The integration is expected to reduce manual efforts, boost operational efficiency, and crucially, strengthen traceability. This enhanced traceability is particularly vital for customers who demand high levels of precision, repeatability, and verifiable quality, especially as they transition from project-based work to more serial production volumes.
Jörg Willmann, Founder and CEO of Additive Willmann, highlighted the strategic importance of the partnership. "amsight stood out because it is not just software," Willmann stated. "We found a partner with deep understanding of quality management in additive manufacturing, both technically and personally. That matters. For us, this is about building a stronger quality foundation for industrial AM, not simply adding another digital tool." He further emphasized the tangible benefits, noting, "Traceability is one of the biggest benefits. With amsight, we can document the full route from powder to delivery in a much more structured way. That gives our customers more security and trust, and it supports the move from individual projects toward more serial production."
The symbiotic relationship between Additive Willmann and amsight will be further explored during the Additive Pulse X Days event, scheduled for September 30th to October 1st at Additive Willmann’s headquarters in Löffingen, Germany. This event will provide an in-depth look at their collaborative approach to advancing quality standards in industrial metal AM.
Bambu Lab Reinforces Cybersecurity and Privacy Commitments
Bambu Lab has provided an update on its ongoing initiatives to enhance cybersecurity and user privacy, building upon its intensified focus that began in late 2025. The company has established a dedicated “Trust Center,” serving as a central repository for all its privacy and security commitments and certifications. This includes prominent certifications such as ISO 27001, ISO 27701, and TRUSTe Enterprise Privacy certifications, underscoring a commitment to global security standards.
A cornerstone of Bambu Lab’s security strategy is its active Bug Bounty Program (BBP). This program fosters continuous collaboration with white-hat hackers, security researchers, and professional security organizations. Under the BBP, users who identify vulnerabilities within Bambu Lab products are encouraged to report them. The company’s engineering teams then rigorously review and address these issues, rewarding the reporters for their contributions. This proactive approach allows Bambu Lab to identify and mitigate potential threats before they can be exploited, thereby strengthening the security posture of its devices, software, and cloud infrastructure.
Beyond the BBP, Bambu Lab has implemented the ETSI EN 303 645 standard, a key benchmark for the security of Internet of Things (IoT) devices. Furthermore, the company has aligned its products with critical regulatory requirements, including Article 3.3(d) and 3.3(e) of the EU Radio Equipment Directive (RED), Australia’s Cyber Security Act, and the UK’s Product Security and Telecommunications Infrastructure (PSTI) legislation. To ensure transparency and timely dissemination of security updates, Bambu Lab has launched a dedicated Security Update page, which provides detailed information on individual security patches. The company has also refined its vulnerability management workflow to guarantee that its devices consistently receive the latest security updates, maintaining robust protection against evolving cyber threats. This comprehensive approach to cybersecurity and privacy demonstrates Bambu Lab’s dedication to building user trust and ensuring the integrity of its product ecosystem.
America Makes and NCDMM Announce EWI as Winner of INSITE Project Call
America Makes, in collaboration with the National Center for Defense Manufacturing and Machining (NCDMM), has announced EWI as the winning recipient of the INSITE Project Call, a significant initiative funded by the Office of the Under Secretary of War, Manufacturing Technology Office (OSD ManTech). The project, valued at $13.2 million in funding, is named INSITE, an acronym for INtegrated System for In-situ Testing & Evaluation. The primary objective of this endeavor is to establish a unified, integrated quality assurance (QA) system for additive manufacturing.
The INSITE system aims to revolutionize defect detection by synergistically combining in-situ monitoring capabilities with post-build non-destructive evaluation (NDE) approaches. This integrated strategy is designed to deliver production-ready capabilities to the U.S. supply base, aligning with and advancing Department of Defense (DoD) priorities for reliable AM qualification. Crucially, the program’s focus is not on developing individual sensing or NDE technologies in isolation, but rather on creating a cohesive QA system that harmonizes real-time process monitoring and post-build inspection within a framework that is certifiable for critical applications.
Ben DiMarco, Technology Transition Director at America Makes, emphasized the growing importance of this initiative. "As additive manufacturing advances toward larger, more complex applications, the ability to reliably verify part quality is becoming increasingly critical," DiMarco stated. "This initiative brings together advanced analytics, real-time process monitoring, and NDE to create a more comprehensive approach to quality assurance. By strengthening confidence in AM technologies, this work will help accelerate their adoption across the defense industrial base. We commend the winners for advancing this important and innovative effort."
EWI’s INSITE project team comprises a robust network of partners, each contributing specialized expertise to achieve the project’s ambitious goals. While the full list of partners was not detailed in the initial announcement, the collaborative nature of this project underscores the collective commitment to advancing the state-of-the-art in AM quality assurance for critical defense and industrial applications. The successful implementation of INSITE is expected to significantly enhance the reliability and trustworthiness of additively manufactured components, thereby accelerating their adoption in demanding sectors.
